The biscuit industry in Bangladesh has emerged as one of the fastest-growing segments within the country’s processed food market, with an estimated market size exceeding BDT 7,500 crore. The industry caters to a broad demographic, targeting children, young adults, and middle-income families, particularly in urban and semi-urban areas. Biscuits are a popular snack option due to their affordability, long shelf life, and convenience, making them a staple in most households.
However, the industry faces several challenges. Rising production costs, driven by inflation and increased raw material prices (such as wheat and sugar), are putting pressure on profit margins. Additionally, the market is highly competitive, with both local brands and international players vying for consumer attention. Another challenge is the growing demand for healthier options, prompting companies to innovate by offering products with reduced sugar, gluten-free, or fortified with vitamins and minerals.
Despite these hurdles, the future outlook remains promising. The growing middle class, increasing urbanization, and the expansion of modern retail channels like super shops and e-commerce platforms are expected to drive growth. Companies focusing on innovation, product differentiation, and expanding rural market penetration are likely to thrive in the coming years.
