Dekko Foods recently participated in a highly successful free sampling program during the grand opening of Meena Bazar’s new outlet at the Bashundhara JCX Building. This strategic collaboration offered a prime opportunity for Dekko Foods to showcase its products directly to consumers. By distributing free samples, the company facilitated consumer trials, allowing attendees to experience the quality and taste of its food products firsthand. This approach significantly increased brand recall and consumer trust, as people could engage with the brand in a direct and personal way.
The sampling program also enhanced Dekko Foods' brand awareness. The event was attended by a large crowd, and the strategic location of Meena Bazar in the busy Bashundhara area ensured that the brand was visible to a wide audience. The event’s success was further bolstered by effective branding at the outlet, with prominent displays and signage that kept Dekko Foods front and center throughout the grand opening.
In addition to immediate consumer engagement, the event also opened doors for future business collaboration between Dekko Foods and Meena Bazar. The positive reception from consumers reinforced Meena Bazar’s interest in stocking Dekko Foods' products, ensuring a stronger business relationship and expanded retail opportunities for the brand.
